Bio: Randall L. Reed
Randall Reed is the CEO and founder of the World Class Automotive Group, Starbase Aviation and Reed Enterprises.
For over 20 year, Mr. Reed has been recognized as one of the top-100 mega dealers in the United States of America by Wards Dealer Business. Mr. Reed, along with his wife, Sherry have built a highly successful, Texas-based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience. He worked his way up from a diesel engine mechanic in the late ’70s and then progressed through sales, finance and management departments. Mr. Reed leveraged that hands-on training, along with his many incredible business partners; into the award-winning, billion-dollar sales organization it is today.
World Class Automotive Group’s dealerships have won many top honors over the years, including the highly coveted Triple Crown, which is bestowed upon only the elite top 30 dealers in the nation. In order to be recognized, a dealership must receive all of Ford's top awards, which include: the President's Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Ford Customer Service Premiere Club. Mr. Reed owns and operates the No. 1 selling Ford dealer in the Greater-Houston area holding that prestigious title for over 12 years. The group is also the recipient of more than 30 top honor sales and service awards over the past 25 years.
The family, which also includes their three children: Steven, Shelby and Austin; is proud to own one of the largest, privately held, award-winning dealer groups in the country with locations in greater Houston, Dallas and Huntsville area.
Randall Reed’s Dealership Locations Include:
Randall Reed’s Planet Ford In Spring, Texas
Randall Reed’s Planet Lincoln In Spring, Texas
Randall Reed’s Planet Ford In Humble, Texas
Randall Reed’s Planet Dodge Chrysler Jeep In Humble, Texas
Randall Reed’s Prestige Ford In Garland, Texas
Randall Reed’s Park Cities Ford In Dallas, Texas
Randall Reed's Park Cities Lincoln In Dallas, Texas
Randall Reed’s Hillcrest Ford In Huntsville, Texas
Marketing an Icon
Randall and Sherry Reed have created an iconic brand within the Texas markets, capitalizing on their 25-year marriage and market recognition with fun, wholesome commercials showcasing their quality products, award-winning stores and community pride.
The Reeds and their partners transformed the automotive experience with their concept for “autotainment.” This has been their evolution of the automotive purchasing process from goods and services into a distinctive experience-centered environment, revolutionizing the sales and service process for the new millennium.
Along with famed designer F. Michael Graves, Mr. Reed embarked upon creating one of the most unique automotive sales and service experience themed dealership, eliminating the negative connotation of "it's us against them" when purchasing or service or vehicle. Many processes and environmental zones were eliminated or enhanced to substantially improve the overall experience many customers told us they hated, from lack of parking to a need for kid centers and restaurants. The group hired the top specialists in the world to design and build their very distinct and successful autotainment mall dealerships.
Starbase Aviation started in the late 1990s with one jet aircraft, partner Joel Brookshire and a burning desire to recreate Mr. Reed’s incredible automotive story in yet another transportation-based industry.
Mr. Reed is the founder and CEO of Starbase Aviation, a leading jet charter, sales and management service that provide worldwide flight authorization and holdings. Mr. Reed has worked in the aviation business since 1999 and is an accomplished ATP-rated pilot. Along with a top-notch team of aviation professionals, Starbase Aviation is recognized as one of the industry’s best and is the recipient of a platinum ARG/US rating.
Prestigiously Rated Aviation
Starbase Aviation has been providing leadership and value to private jet travelers for more than a decade. During that time, they have become the recipient of the prestigious platinum rating by ARG/US. This distinguished rating showcase that Starbase is a cut above the rest. This is an accreditation earned by only 10 percent of jet charter operators. The Platinum rating is ARG/US highest level of quality ratings and is awarded only to air charter operators who have demonstrated successful implementation of the industries best safety practices for both operations and maintenance.
In addition, Starbase Aviation is IS-BAO (The International Standard for Business Aircraft Operations) certified by the IBAC (International Business Aviation Council). As an IS-BAO certified IBAC member, the company had to meet stringent requirements and upholds the code of best practices designed to help flight departments worldwide achieve high levels of safety and professionalism.
Giving Back to the Community
The Reeds believe it is crucial to give back to the communities in which they work and live. In addition to the World Class Automotive operation charitable endowment, which has made many considerable donations to multiple organizations; each of the Reed’s businesses also work with local and national charities.
Growing up in an economically challenged home, Mr. Reed, along with his wife, know how important it is for businesses to extend opportunities to area families and youths in order to preserve and strengthen local communities.
Each company sponsors and participates in local events, various school fundraisers, supports a variety of programs for children and families and much more. “When we all give a little, we can help a lot—for both the future of our kids and our community,” said Mr. Reed.
Keys to Success
Mr. Reed’s has a simple equation for success: hard work, honesty and treating people fairly. The family-owned business instills solid philosophies, beliefs and morals throughout all facets of its operations.
Having had to begin working at the young age of 12, a foundation for his strong work ethic and appreciation for every hard-earned dollar was born. Once in the automotive business, he had to work his way up the ranks, from service technician and salesman all the way through managing partner and subsequently an automotive dealer.
“The diversity of my experiences have allowed me to have a real understanding of every facet of a business and how to create a better customer experience,” said Mr. Reed. “At the end of the day, that is what is about—how well we help our customers.”
Ultimately, he attributes that success to all of the loyal consumers. “There are thousands of customers to whom Sherry and I owe everything in business,” he said. “God has blessed us. We’ve been married and successful in business for well over 25 years, have three wonderful children and get to work with amazing people everyday. I am very thankful.”